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LULU Copenhagen

LULU Copenhagen is a contemporary Danish designer jewelry brand based in Copenhagen - the Scandinavian capital of design.

LULU was founded in Nørrebro in Copenhagen in 2014 by the couple Anja & Rasmus Gottliebsen with a shared passion for art & design and is available in both department stores, fashion retailers and high-end boutique shops focusing mainly on the European market.

Thru simple, affordable and playful design we want to inspire and empower women to stand out and live their lives with as much fun as possible.

With our mission statement - Less Is Enough - we remind ourselves and our customers to only buy our products when they really fall in love with them. The world doesn't need more unworn fashion items. This is the reason why we sell our candy ear studs one at a time.