Come and visit our brand new shop!


Our  collection is grounded in sustainable denim with a quintessentially British attitude.

Iden believe that great fitting jeans in premium denim fabrics need not cost the earth.  Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials they have create a thoughtfully sourced collection, striking a balance that is as kind to your wallet as it is to the environment.

Iden is for the savvy denim girl whose jeans are the foundation of her daily wardrobe, and so their denim is at the core of a broader collection encompassing tops, knitwear, dresses and coats.  All with a feminine modernity that transcends the test of time.

In their words, trend-scending.